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Privacy Policy

How we collect, use, and protect your personal information

Last Updated: July 01, 2026

At The River, we are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you interact with our website or services. By using our platform, you consent to the practices described in this policy.

1Information We Collect

When you use our website, place an order, or contact us, we may collect the following types of information:

  • Full Name – to identify you and personalise your experience
  • Mobile Number – to communicate order updates, delivery status, and support
  • Delivery Address – to dispatch your order to the correct location
  • Email Address – to send order confirmations, receipts, and updates
  • Payment information – processed securely through third-party payment gateways; we do not store full payment card details
  • Usage data – pages visited, time spent on site, and browser type (collected anonymously for analytics)

2How We Use Your Information

The information we collect is used exclusively for the following purposes:

  • Processing and fulfilling your orders
  • Communicating delivery updates and support queries
  • Sending promotional offers, seasonal updates, and newsletters (only with your consent)
  • Improving our website and product offerings based on user behaviour analytics
  • Complying with legal and regulatory obligations

3Sharing of Information

We do not sell, trade, or rent your personal information to third parties.

We may share your information with trusted third-party service providers (such as delivery partners and payment processors) solely to fulfil your order. These parties are contractually obligated to keep your data confidential.

We may disclose your information if required to do so by law or in response to valid legal requests from government authorities.

4Data Storage and Security

Your personal data is stored on secure servers. We implement industry-standard technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction.

While we take every reasonable precaution, no method of electronic transmission or storage is 100% secure. We cannot guarantee the absolute security of your data.

5Cookies and Tracking

Our website may use cookies and similar tracking technologies to enhance your browsing experience. Cookies help us remember your preferences and understand how visitors use our site.

You can control the use of cookies through your browser settings. Disabling cookies may affect some functionality of the website.

6Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable law.

Order history and transaction records may be retained for a minimum of 7 years for accounting and compliance purposes.

7Your Rights

You have the following rights regarding your personal data:

  • Right to Access – request a copy of the personal data we hold about you
  • Right to Correction – request correction of any inaccurate or incomplete data
  • Right to Deletion – request deletion of your personal data, subject to legal obligations
  • Right to Withdraw Consent – unsubscribe from marketing communications at any time
  • Right to Complaint – lodge a complaint with a relevant data protection authority

8Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies independently.

9Children's Privacy

Our services are not directed at children under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected personal data from a child without parental consent, we will delete it promptly.

10Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

11Contact Us

If you have any questions, concerns, or requests regarding your personal data or this Privacy Policy, please contact us:

🏢 Company: The River – Premium Himalayan River Fish

📧 Email: therivercs@gmail.com

📞 Phone: +91 9864538560

📍 Sourcing Base: Himalayan River Valleys (Teesta, Jaldhaka, Rangeet)

The River

Committed to Sustainable and Natural Sourcing for Future Generations.

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